Business Summary

This promotions business was established in 1997 with a modest beginning of only 13 Santa's. The company now supplies Santas, Mrs Claus, Santa Helpers, Elves and many other forms of entertainment to shopping centres throughout Australia.

The business also carries out Santa Photography, offering a comprehensive photo service for shopping centres and their customers, including all photographic, computer, lighting, printing and point of sale merchandise.

Success is based on repeat business formed by long associations with marketing managers. All angles of the marketing process are covered; from managing marketing and promotional activities, to providing quality trained staff and costumes to covering all public liability requirements.

The business has an extensive data base, a substantial track record showing positive cash flow and is well regarded within the industry. It services a niche market and has little competition.

KEY FEATURES

A leading supplier of Santa Claus and other Christmas-based characters and Santa Photos to 300 Australian Shopping Centres.

Established and renowned business with a reputation for excellence and delivery for over 23 years.

A pool of loyal and reputable clients. Possible to "bolt-on" to an existing business and on-sell existing services. Or market immediately to the contacts on the database.

The Santa Photography arm of the business was established ten years ago in response to client demand and has seen steady growth since.

Being an event based business there is a greater focus surrounding the Christmas period, but the business has expended to offer alternative revenue streams for other times throughout the year. These include:

Easter
School holiday workshops
Mother's and Father's day promotions
Halloween, Valentines Day, St Patrick's Daypromotions
Supply of Event/Promotional Staff for special events/promotions
Booking and supply of roving entertainment ie stilt walkers, face painters, balloon artists etc.


Staffing includes a full time Manager and one full time assistant. Part time admin staff are hired during busier periods in November and December to assist with Christmas promotion preparation, packing of Santa Suits for distribution, packing of Photography equipment and assisting with general admin and staff recruitment tasks.

In addition to this approximately 100-150 part-time Santas, photographers and assistants are recruited to work the Christmas period, 80% of whom have been with the company for more than ten years.

Strong Online presence

Online photo orders, payments and booking calendar in place
Social media platforms are set up and operational
B2B interface for, rosters, timesheets and invoicing
The business is fully set up on a cloud based platform and can be run from anywhere

Cashflow is partially funded by pre-payments from clients. Photo bookings are done online with payment on booking - immediate cash flow.

The business has been based in Queensland, however it has the potential to substantially grow in other states. Competition is very limited.

There is a need for a small storage facility to store costumes. This can be home based, space permitting!

The company has delivered consistent financial results, averaging the owner in the vicinity of $250,000 EBITDA for the past 3 years

Full financials available for inspection to suitably qualified applicants


For more information, please contact:

Reg Butler
0438 189 657

Property Details